[{"id":176230498388,"handle":"all-coffee","title":"All Coffee","updated_at":"2025-11-15T07:08:43-05:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline; color: #0b4d18;\"\u003e\u003cstrong\u003eTasty \u0026amp; impactful\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline; color: #0b4d18;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eEach coffee on our menu is tasty, but also contributes to something meaningful at origin. Our goal is to bring forward coffees that go beyond taste, coffees that will first and foremost benefit farmers at origin.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eFrom crazy to classic profiles, light to dark, we have something for everyone!\u003c\/div\u003e","published_at":"2020-10-10T16:09:05-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All Coffee"}],"published_scope":"global"},{"id":176231055444,"handle":"best-sellers","title":"Best Sellers","updated_at":"2025-11-15T07:08:43-05:00","body_html":"","published_at":"2020-10-10T18:58:18-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All Coffee"}],"published_scope":"global"},{"id":176230400084,"handle":"light-medium-roasts","title":"Light \u0026 Medium Roasts","updated_at":"2025-11-15T07:08:43-05:00","body_html":"\u003cp\u003eLight, bright but well developed roasts that remain round and sweet, with all the intricacies of delicious specialty coffee.\u003c\/p\u003e\n\u003cp\u003eIf you are into flavour notes, those coffees are for you!\u003c\/p\u003e","published_at":"2020-10-10T15:48:04-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Light \u0026 Medium Roasts"}],"published_scope":"global"},{"id":241539285174,"handle":"retail-coffee-no-donation-coffee","title":"retail coffee - no donation coffee","updated_at":"2025-11-15T07:08:43-05:00","body_html":"","published_at":"2021-01-25T15:43:54-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All Coffee"},{"column":"title","relation":"not_contains","condition":"pay it forward"},{"column":"title","relation":"not_contains","condition":"return to origin"},{"column":"title","relation":"not_contains","condition":"Finca Santa Cruz"},{"column":"title","relation":"not_contains","condition":"Gesha Jose"},{"column":"title","relation":"not_contains","condition":"Black to Africa"},{"column":"title","relation":"not_contains","condition":"Mohamed Aljaifi"},{"column":"title","relation":"not_contains","condition":"The experience box"},{"column":"title","relation":"not_contains","condition":"Fugi Ikizere"}],"published_scope":"global"},{"id":176230334548,"handle":"special-edition","title":"Special Edition","updated_at":"2025-11-15T07:08:43-05:00","body_html":"\u003cp\u003eThese are the coffees we think are different. From funky coffees to auction lots, and from less known origin to ethical projects, these are the coffees we think deserve more attention.\u003c\/p\u003e","published_at":"2020-10-10T15:35:22-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Limited Edition"}],"published_scope":"global"},{"id":164549066836,"handle":"the-experience-box","updated_at":"2025-11-15T07:08:43-05:00","published_at":"2020-05-05T13:47:05-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The Experience Box","body_html":"\u003cp\u003eGo down the coffee rabbit hole and create your very own box. Coffee will never be the same again after.\u003c\/p\u003e"}]
["__tab1:fidel-felimon-minerva-brew-chart-impressions","__tab2:fidel-felimon-minerva-transparency","All Coffee","Light \u0026 Medium Roasts","Limited Edition"]
Country: Mexico Region: Oaxaca (San Agustin Loxicha) Farmers: Fidel Antonio Santiago, Felimon Perez Almoraz, and Minerva Ambrosia Luna
Varietal: Pluma (typica type cultivar) Process: Washed Export Partner: Semilla
We are very happy to expand our buying within the newly established Semilla network in Mexico.
This is a blend of 3 coffee farmers who joined forced. By blending their coffee together, Fildel, Felimon and Minerva make logistics easier and more efficient, insuring a higher pay.
This coffee is a descendant of the first typica trees that were planted in the 17th century, but due to a unique micro climate and rich volcanic soil, it evolved to what is today known as the Pluma de Hidalgo variety. In Mexico, this is even recognize as an official designation of origin. We know this might sound gimmicky, but any added value, even if symbolic, that could benefit farmers income, is a good thing.
We hope to have this coffee on our menu for years to come.
For having had lots of typica coffee over the years, we can confidently say that this coffee is delicious and different.
What a joy to drink this coffee. The Pluma cultivar, since it's from the typica coffee family, is a familiar yet special brew.
We chose a 3/5 roast degree for this one because we felt this is what would offer the boldest sweetness and would make it easier to dial in both for filter and espresso; the perfect omni roast!
This coffee scream of toffee. It has a heavy mouthfeel and the sugars linger forever. The fruits were also very interesting and all purple, think figs, plums, and blueberries (ok blueberries might not be purple but you know what we mean ;-) )
The finish is quite nutty, like sweet almonds. Just an overall amazing brew that could very well be your daily driver.
And for all the people interested in processing at the farm level, here's how this coffee was expertly handled before reaching us:
''Ripe cherries are harvested and undergo an initial anaerobic fermentation for 24 to 48 hours in plastic buckets or sealed bags. The cherries are then floated and depulped for a second fermentation of approximately 12 hours. They are dried on sieves in the shade or on sunny patios for a few days. Complete drying takes between 4 and 8 days.''
Method
Dose
Ratio
Time
Espresso
16-20 g
2.2:1
30-34 sec
Espresso with milk
16-20 g
2:1
32-36 sec
Americano
16-20 g
2.4:1
26-30 sec
V60/Origami
18-32 g
17:1
3:30-4:00 min
Chemex & Batch Brew
40-60 g
16:1
5:00-5:45 min
French Press
18-25 g
15.5:1
4:30 min steep time
Farmer: Fidel Antonio Santiago, Felimon Perez Almoraz, and Minerva Ambrosia Luna Importer: Semilla
Price we paid for the landed coffee at our roastery: 23.50CAD/kg FOB price: 17.25CAD/kg
Farmgate price: 143 MXN per kg of parchment (average regional price: 95MXN)
