About us

Why RHR?

We know very little about coffee, and we are okay with that.

That's one of the reasons we called this company Rabbit Hole. It's because we want to dive infinitely deep in all thing’s coffee, from sustainability to tasting notes, from equality across the chain to brew ratios, etc.

We can all be interested in coffee for different reasons and that’s ok.

But what we know, we are willing to share. We are trying to create a company where there is no gatekeeping, where all drinkers are welcomed and where any questions can be asked.

Who we are

We are Sophie Moreau & David Lalonde, just two young entrepreneurs with a passion and a dream of a different company.

We started out at the beginning of 2019 by renting time on a roaster and now since August 2020 we have opened our own roastery in Delson, Quebec.

Still very wild and very grateful to have our own roasting facility.

Coffee is our way to go beyond just business.

Our Why

Having our "why" resumed in one sentence is hard, necessary, and often times evolving. It becomes clearer every day now. We aim to go beyond coffee.

We want to focus on tasty coffees and emerging origins, while making sure that every decision we take will improve social justice, fight systemic racism, and impact our planet as little as possible.

We often don’t like the answers to those questions we ask ourselves, and that is fine because true change always comes through a period of uncomfortable truths.

We have a long way to go and that’s ok; we are tiny and over time, we will build a conscious business.