Shibru Dube - Transparency
Farmer and exporter: Shibru Dube
Importer: Crop to Cup
Price we paid for the landed coffee at our roastery: 19.85CAD/kg
FOB price: 13.75CAD/kg This is the price up until the coffee is on board a ship, ready to export, so basically, the amount of money that will stay at origin.
Farmgate price: Same as FOB. Why? Because Shibru is also the exporter. He is in control of growing, picking, processing, milling and exporting.
Shibru used to sell his coffee on the local market for less money, but also for less work; the local market hasn't the same standards at the export lots.
With Crop to Cup's commitment to paying him a good price for quality coffee that will undergo more steps (such as floating of cherries, defect sorting etc, something not done for the local market) Shibru can now export his coffee for the first time and show the world how good his coffee his.
We hope this is the beginning of a new, long term buying relationship via Crop to Cup.